Masters
Design for Interaction
Delft University of Technology
Graduated 2017
Undergraduate
Bachelor of Industrial Design
North Carolina State University
Graduated 2008
+1 (919) 695-5766
paula.besterman@gmail.com
www.paula.design
AKQA
Sr UX Designer 2021-Present
Work to ensure client needs are met and expectations are exceeded by gaining a deep understanding of project briefs and executing on industry leading designs. Work with clients such as Verizon, Sunrun, and Delta Airlines. Responsibilities include mapping user flows, understanding and mapping the ecosystems solutions live in, and producing designs for mobile and desktop applications.
Mixlab
Sr UX Designer 2019-2021
Lead designer of three software platforms used by our pharmacy team, veterinarians, and pet parents to create and deliver customized medications. Conducted user observation and testing to identify inefficiencies and streamline process including software and physical space the pharmacy team worked in. Solutions sought to maximize efficiency while providing delightful and personalized experiences.
IBM Watson
UX Designer 2017-2019
Development of IBM’s conversational AI offering. Worked closely with data scientists to provide end users with solutions which enable them to develop conversational AI products, leveraging AI while providing transparency on how information is being processed. I lead internal and external workshops on designing with AI, and the opportunities and risks this technology presents.
TU Delft, KLM
Masters Student, Thesis at KLM Airlines 2015-2017
Studies explored the ways people and products interact with a focus on user research methodologies, and understanding and designing for quality of interaction. Thesis project with KLM explored how to improve the user experience of reclaiming checked baggage. I was a student ambassador and served as chair of the design program student organization which focused on collaboration with students, university faculty and design professionals.
IBM Hardware
Industrial Designer 2009-2015
Design of IBM computer hardware with focus on user experience, branding, and perception of quality. Refining form, materials, texture, and labeling; to ensure beautiful and intuitive products with high quality look and feel. Concept development for IBM Research team’s cutting edge technologies. Travel to manufacturers to ensure production quality. Mentoring aspiring designers through IBM community outreach, development of intellectual property through IBM patent program, and member of IBM’s Green Team.